Welcome Portland Appliance to the Manny's Team!!

We at Manny's would like to welcome Portland Appliance and its customers to the Manny's Appliances team as our thirteenth store!

Since 1952, Portland Appliance has been providing excellent service to its customers in the Middletown area, first at their original Main St. location, and then since 2007 at their current location on High St.

Move forward to 2025 however, and the owners decided it was time to move on.  They reached out to Manny's, another family owned appliance business (albeit a little bit bigger) with local roots and a similar commitment to excellent customer service.  (If you'd like, See our Facebook announcement below:)

https://www.facebook.com/MannysAppliancesNE/posts/something-exciting-is-happening-in-portland-ctportland-electric-is-now-part-of-t/1224512833027696/

Now, we know that Portland Appliance has an excellent reputation and a VERY loyal following.  We appreciate that, and we are going to strive to continue that tradition of excellence as we transform the store into a Manny's.

As I said, we are a locally owned business.  We are definitely not one of those Big Box stores!!  We've built our repuation in the Western Mass. area as the "go to" for major appliances, and we are committed to providing that high standard of customer service to the Middletown area.

What's going to be different, you may ask?

Well, frankly, very little!

You'll find most of the employees and sales professionals you're used to dealing with will still be there to help you out.

Just like PA, we provide service and repair. We have our own technicians - no dealing with manufacturer's 800 numbers and infinite voice mail mazes.

We provide quick delivery turnaround, including basic setup and removal of your old appliance.  We also offer professional installation service for purchases such as dishwasher, over-range microwaves, etc.

We are part of the New England Appliance Group, a buying group that services nearly 140 independent retailers in the Northeast corridor.   Our prices will be at least competitive, and often aggressive as we strive to earn and keep your business!

So what's going to be different?

Again, very little!  

The biggest difference: The name change. 

And while you may have to make a phone call to our delivery or service department (just one!) instead of talking to someone over a counter, you will still be talking to a Manny's employee who is committed to bringing you the awesome customer service you've come to expect.

So, being a little bit bigger, but still far from a "Big Box" store, what advantages can we bring to your table?

Just as with PA, we are appliance specialists.  If you have an unusual situation (such as a non-standard oven or fridge opening, or perhaps one of those ancient 27" wide coil-top drop-in ranges), the very knowledgeable employees in Middletown will now be able to call upon fellow specialists with additional decades of expertise.  Personally, I've been selling appliance since the mid 90's, but sometimes I still reach out to coworkers in other Manny's and brainstorm to figure out a customer's dilemma.

NEAG warehouse in Franklin MA

Not only does Manny's, like Portland Appliance, belong to the New England Appliance Group (as do almost all independent retailers in the northeast), but we also have our own inventory.  Since we now are thirteen stores strong, we have two warehouses of our own. 

Sometimes that extra inventory can be a lifesaver!  Just yesterday for example, one of my customers wanted a particular model washer to match their existing dryer.  The machine was on backorder from the manufacturer until early December.  I checked our other stores to see whether we had one in stock, and I discovered we had one in our Greenfield store's backroom.  One phone call, and Ouila! that washer now belonged to my customer!

Rebates!  Manufacturers often add rebates on certain appliances, these days usually on purchases of two or more same-branded appliances (let's face it, GE isn't going to give you a rebate on a Maytag range!).  Well, one of the big perks of belonging to the NEAG (affectionately referred by us at Manny's as "The Group") is the ability to offer exclusive-to-independent-retailers rebates that coincide with the manufacturers.  This means that (just as you might have experienced with PA) we have access to a second rebate that may as much as double your overall rebate amount.   

Note:  These rebates are usually larger during heavy promotional periods such as Black Friday (which is really "Black November" these days!) So if you're going to be needing appliances soon, be sure to visit us and take advantage of these extra bonuses!

In short: 

We at Manny's are very excited to be taking the reins from Portland Appliance.  We are committed to making the transition for their customers as "seamless" as possible.

If you have any questions (or concerns) please reach out to me at the email address below, or give the Portland store a call (or even better, stop in!).  We want to make sure you're not disappointed!